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Toyota Maintains Hold On IntelliChoice.com’s Best Deals Of The Month

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Irvine, CA (Vocus) March 20, 2010

IntelliChoice.com, the leading source for automotive ownership cost and value analysis, today announced its Best Deals of the Month for March 2010, highlighting the cars, trucks, crossovers and SUVs that deliver outstanding value and lower than expected costs. The March value ratings reveal that the Toyota brand continues to display resilience in the face of recalls, and that brands such as Volkswagen and MINI are proving to be long-term value champions.

What’s New and Notable

“Toyota has a public relations crisis on its hands, but thus far we are seeing very little impact on the Toyota brand when it comes to value,” said Charlie Vogelheim, executive editor of IntelliChoice.com. “Toyota continues to maintain its hold on about one-third of our overall segment winners, thanks to the fact that the automaker excels at every aspect of cost of ownership. We are monitoring the recall situation carefully, but at this point, Toyota does not appear to have lost much equity when it comes to its reputation for value.”

Auto Rebates of the Month

The Lincoln MKX offers a rebate of $ 3,000 and the Chrysler 300C a rebate of $ 2,000—helping each car take the Luxury Crossover and Sports Sedan/Wagon segments, respectively. Rebates continue to play a role in which vehicles earn the top spot in each segment. The average new car rebate for March is $ 861, down from $ 1,503 in January.

The Domestics

Ford and Chrysler make their way back to the Best Deals list with the help of the above-noted rebates. In the Full-Size Truck segments, GM continues to dominate, with the Chevy Silverado and GMC Sierra accounting for all but one of the winners.

The Winners

IntelliChoice.com’s “Best Deals of the Month” ranks the new cars, trucks, crossovers and SUVs that deliver the best cost of ownership in 31 vehicle classes. The best car values for March 2010 are:

Cars

    Subcompact – Toyota Yaris Hatchback
    Base Sport – Volkswagen GTI 2-door
    Compact under $ 17,000 – Toyota Corolla
    Compact over $ 17,000 – Golf TDI
    Midsize Car – Toyota Prius
    Convertible – MINI Cooper Convertible
    Wagon – Volkswagen Jetta TDI Wagon
    Full-Size Car – Hyundai Sonata 4cyl
    Near Luxury Car – Lexus ES
    Luxury Car – Audi A5 Coupe
    Luxury Convertible – Volvo C70
    Sports Car – Chevrolet Corvette
    Sport Sedan/Wagon – Chrysler 300 C
    Luxury Sports Sedan/Wagon – Lexus IS 350 Sedan

Sport Utilities and Crossovers

    Compact SUV/Crossover – Toyota RAV4
    Midsize Crossover –- Toyota Highlander
    Luxury Crossover – Lincoln MKX
    Luxury SUV – GMC Yukon Denali
    Midsize SUV – Toyota FJ Cruiser
    Full-size SUV – Toyota Sequoia

Trucks

    Compact Pickup 2WD – Toyota Tacoma 2WD
    Compact Pickup 4WD – Toyota Tacoma 4WD
    Full-Size Pickup 2WD ½ Ton – Toyota Tundra
    Full-Size Pickup 2WD ¾ Ton – Chevrolet Silverado 2500 HD Crew Cab 2WD,
GMC Sierra 2500 HD Crew Cab 2WD (tie)

    Full-Size Pickup 2WD One Ton – Chevrolet Silverado 3500 Crew Cab 2WD,
GMC Sierra 3500 Crew Cab 2WD (tie)

    Full-Size Pickup 4WD ½ Ton – Chevrolet Silverado 1500 Crew Cab Hybrid 4WD,
GMC Sierra 1500 Crew Cab Hybrid 4WD (tie)

    Full-Size Pickup 4WD ¾ Ton – Chevrolet Silverado 2500 HD Crew Cab 4WD,
GMC Sierra 2500 HD Crew Cab 4WD (tie)

    Full-Size Pickup 4WD One Ton – Chevrolet Silverado 3500 Crew Cab 4WD,
GMC Sierra 3500 Crew Cab 4WD (tie)

Vans

    Full-Size Van – Chevrolet Express 1500
    Minivan – Toyota Sienna

The Methodology

IntelliChoice.com’s “Best Deals of the Month” analyzes monthly car values based on the seven primary factors that determine a vehicle’s long-term ownership costs: fuel economy, maintenance, repair, retained or resale value, licensing, state fees and taxes. Using these factors, IntelliChoice.com determines what it costs to own and operate a new vehicle over five years. The company examines each and every new car model-year trim line, as ownership costs can vary significantly among different trim lines of the same model.

Visit http://www.intellichoice.com for complete car value rankings, including the best used cars on the market.

About IntelliChoice.com, Source Interlink Media, and Source Interlink Companies, Inc.

IntelliChoice.com, part of Source Interlink Media, LLC, is the market leader in automotive ownership cost and car values analysis. Founded in 1986, IntelliChoice.com is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. Through the IntelliChoice.com web site (http://www.intellichoice.com), consumers get the help they need to research, compare, configure and price new cars. The site also connects buyers to the buying alternatives of their choice, including vehicle manufacturers and an online car buying guide. Source Interlink Media LLC is a subsidiary of Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences.

For more information, contact:

Jocelyn Johnson, 917-406-5886, jjohnson(at)gravitas-pr(dot)com

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