Toyota Auris Hybrid: ‘Get Your Energy Back’ 3D projection mapping

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Toyota Auris Hybrid: ‘Get Your Energy Back’ 3D projection mapping

Posted May 01st, 2011 at 11:05 pm by admin
Filed under: Car Events Tags: 'Get, Auris, Back, Energy, hybrid, Mapping, Projection, Toyota | 50 Comment

An extraordinary projection mapping event, for an extraordinary car. Relive the story of a car which recycles energy as it drives – the Toyota Auris with Hybrid Synergy Drive. To find out more, visit www.getyourenergyback.co.uk or http Filmed on location in Shoreditch, London on 22 September 2010. Film – bit.ly Making Of – bit.ly

gtchannel.com brings you a new documentary called “Racing at the 24 Hours of Nürburgring” by Polyphony Digital, the producers of the Gran Turismo games. Watch the full 3 part documentary here on GTChannel. The German Nürburgring Circuit is also known by many as the “Green Hell,” as it is widely considered the most difficult track in the world. Every May, over 200 cars participate in the grueling “Nürburgring 24 hour race” event here, the world’s largest touring car event.
Video Rating: 4 / 5

50 Users Response In " Toyota Auris Hybrid: ‘Get Your Energy Back’ 3D projection mapping "

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yousufmb says in May 2nd 2011 at 12:07 am

Fanta did something similar in Dubai. Search for ‘Sexy Fanta Chase’ in YouTube and click the first link.

MARKX60 says in May 2nd 2011 at 12:30 am

SO COOL!!

toyotaofdesmoines says in May 2nd 2011 at 12:44 am

Good show! Great car as well, and even better concept!

googlegogo says in May 2nd 2011 at 1:19 am

uhmmmm its a commercial for what? a beamer? a design/animation company? a car? a mainboard? i dont get it… whats the point of the commercial? the car is pimped up with cathode lights? seriously… this is a terrible commercial… awesome special effects, but… its a terrible commercial…

markyj1 says in May 2nd 2011 at 1:40 am

@empPublic Watch the making off. In a nut shell all the projection is made in 3D software and then projection. its not 3D like in the cinema.

empPublic says in May 2nd 2011 at 1:52 am

looks nice.
but where is the 3D?

Evisudon says in May 2nd 2011 at 2:46 am

Amazing piece of creative work. It’s also amazing how many attractive women conveniently show up when filming these sort of things. Love it.

scarabin says in May 2nd 2011 at 3:44 am

i wish this video concentrated more on the projection piece itself instead of the hired audience they made sure we knew were enjoying it.

half the video was telling us how much someone else liked it, which just comes off as being extremely commercial and thus not truly “viral”.

AuroraCypher says in May 2nd 2011 at 4:07 am

Mr Toyota you make goooooooooooood cars

pyrobryan says in May 2nd 2011 at 4:42 am

now that’s how you make a commercial.

geffel says in May 2nd 2011 at 5:39 am

Are the two thumbs down for this video from Nissan employees..?

itstheamazingdave says in May 2nd 2011 at 6:09 am

one of the least impressive uses of projection mapping I’ve seen but still. well done to a brave client who clearly spent a lot of $ on making this happen.

ToyotaUKTV says in May 2nd 2011 at 6:39 am

@nocaon It might look that way (though obviously we would never intentionally endanger anyone), but actually it’s just light being projected onto the Auris Hybrid and surrounding objects (which are purpose-built props). To find out more about how we achieved these effects, have a look at our ‘making of’ video – you can find it in the video responses above.

samtrak says in May 2nd 2011 at 6:46 am

@ToyotaUKTV

did you use coolux media systems Pandoras Box Media Servers ?

ToyotaUKTV says in May 2nd 2011 at 6:59 am

@windowspiratato Not quite! This was just part of the set. Check out the ‘making of’ to see the set being constructed – it’s in the video responses above.

ToyotaUKTV says in May 2nd 2011 at 7:24 am

@D3vel @noobdles (2/2) The animation is shone onto the scene by 4x18K projectors and 3x10K projectors. There are LED striplights under the car and behind the props, neon wire around the tyres and inside the telecoms box, and filament bulbs inside the two wall lights. These were controlled by a DMX lighting desk synched with the animations using a timecode track.

Check out our ‘making of’ video for more (thanks @noobdles) – it’s in the video responses above.

ToyotaUKTV says in May 2nd 2011 at 8:07 am

@D3vel @noobdles Hi. The mapping was done using a custom geometry correction system which is based on the vvvv graphical development environment. As for the 3D animations and VFX, these were created using After Effects, Maya, Cinema 4D and Trapcode Particular. (1/2)

noobdles says in May 2nd 2011 at 8:59 am

@D3vel did u notice the making of video?

sweet work, Ive heard Maya was used for this to some degree

riskinhos says in May 2nd 2011 at 9:05 am

the motherboard don’t have a cpu…

titan138 says in May 2nd 2011 at 10:02 am

Is it an autobot or a decepticon?

R2tag says in May 2nd 2011 at 10:33 am

This is one top Add well done to Glue Isobar’s digital film unit Gavin Rothery, the VFX expert behind the special effects on the Bafta award. its creative team used various special effects to light up the surface of the car Projection mapping, 3D animation and 100,000 lumens of light power were all required to transform a Toyota Auris Hybrid into a canvas throbbing with recycled energy.

D3vel says in May 2nd 2011 at 11:12 am

love this!

any explanation to how it was done?

i’m looking in to doing some projection mapping myself, i’m guessing VDMX & Quartz Composer was used?

i’m not quite sure how the actual projection works though, is it with projectors, lasers or a combination? if so how do you get an laser to interface with a computer?

any info would be a bonus.

spectacular work, some of the best projection mapping i’ve seen and the first time i’ve seen it actually creep in to advertising too.

nocaon says in May 2nd 2011 at 11:24 am

man, that little girl almost got electrocuted

windowspiratato says in May 2nd 2011 at 11:31 am

so now the electronics in a toyota are run by a cpu-less socket 775 computer motherboard?

Hobosandwich1 says in May 2nd 2011 at 12:22 pm

Nice video. Could of done without the cheesy audience stares though.

MrKrewie says in May 2nd 2011 at 1:14 pm

german cars, the best

USAFSmiley87 says in May 2nd 2011 at 1:24 pm

@TuLost 24 Daytona, Sebring, Grand-Am. NASCAR is good to, its all to one’s liking.

MongooseFreeRider says in May 2nd 2011 at 2:04 pm

Best track on Gran Turismo its 95% goin flat out

3y3haveyou says in May 2nd 2011 at 2:08 pm

man i hope you can drive exactly that lexus with the black frontspoiler *_*

lotusboy24 says in May 2nd 2011 at 2:18 pm

Fuck man! da Porsche Hybrid almost had it, but I give props to BMW tho, Im a sucker for the M3 as well, so its all grizzle!

LiveForSpeed16 says in May 2nd 2011 at 2:33 pm

I would kill someone for a job like that…

die996 says in May 2nd 2011 at 3:24 pm

@TuLost and what about road course racing like AMA superbikes, American Le Mans series and many more??

rollerramirez says in May 2nd 2011 at 3:45 pm

bmw does it again!!!!!!!!!!!!!!!!!!

96integra02 says in May 2nd 2011 at 3:47 pm

man… and i really wanted the porsche GT3 hybrid to win =( o well next year they will definitely win =)

SarioAcores says in May 2nd 2011 at 4:14 pm

kasunoryyyyyyyy !!!!!!!!!!!!!! your skills is insane !! keep goiing whith the good work , granturismo forever!!!! God bless you all car lovers in the world !!!

ELITEnoOBno2 says in May 2nd 2011 at 5:10 pm

*Proud to live near the Ring xD*
Can’t wait for GT5!!

answer223 says in May 2nd 2011 at 5:53 pm

these videos really fired up the upcoming release of the GT5 .. Damn just can’t wait !!

MrGTR1988 says in May 2nd 2011 at 6:34 pm

GT5 4ewer 350z in 12s very good

guitarsANDcars39 says in May 2nd 2011 at 7:24 pm

@TuLost hey they are starting to realize what rallying is now haha

seapeddler says in May 2nd 2011 at 7:54 pm

These drivers make it look so easy.
Pavement helps.

STiRunner90 says in May 2nd 2011 at 8:10 pm

this is such a fantastic video.

burntyper says in May 2nd 2011 at 8:18 pm

this race is like a dream, 24 hrs tension, wicked

DrAgOnBoY63 says in May 2nd 2011 at 8:51 pm

i can drive 24 hours if i was drifting that car xD

65DDTG says in May 2nd 2011 at 8:53 pm

@TuLost
Dude, the ALMS is the best endurance series in the world. Great tracks, great teams, great brands. Indy does a lot of good road racing too. The U.S. has some great road racing.