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New York, NY (PRWEB) April 28, 2008

PêcheBlu (TM) today announces the launch of its new line of luxury crocodile flip flops, which will be the most expensive production flip flops in world. Called PêchePlatinum, they will retail for 0 per pair on the company’s website, (http://www.pecheblu.com) and at exclusive stores.

PêchePlatinum uses PêcheBlu (TM)’s patent pending ultra-sports shoe base with hand-matched crocodile straps for magnificent comfort. These ultimate flip flops are for those who want to express their individuality in a world of mass production.

PêchePlatinum apply sports shoe design to flip flops, utilizing thick cushioning, solid arch support, and superior traction married to the freedom of a flip flop strap. The footwear offers athletes a competitive advantage by reducing the foot fatigue of traditional slab, flat flips flops, which cause foot, knee and lower back problems.

“Our customers lead active lives and not only appreciate luxury but also the importance of good support for their feet, which is impossible with traditional flip flops,” said PêcheBlu’s CEO, Stephen Cohodes.

“Our customers wanted more flip flop luxury, and crocodile worked perfectly to add quiet elegance, which is the essence of our footwear,” he added.

PêcheBluTM’s flip flops are gaining a following among those who recognize superior comfort and design from their knowledge of athletic shoes.

The Company’s designer, who had previously worked for New Balance and Tod’s, applied state-of-the-art athletic shoe technology to create PêcheBlu (TM)’s specially molded curves that fit the human foot both front to back and side to side. The Z-FLEX sole moves with the musculature of the foot while subtle edge walls keep toes from sliding off. Grooved antibacterial uppers make it easier for the foot to grip the shoe with each step while the arch support reduces foot fatigue.

PêchePlatinum initial colors are: Vermillion Lacquer, Burnt Caramel, Black Platinum (shown), Jean Blue, Yacht Vermillion Lacquer, Yacht Blue, and Yacht White, all of which can be seen on the Company’s website, (http://www.pecheblu.com/flipflops_croc_men.php). PêcheBlu (TM) also will produce custom colors for specialty retailers.

Only Approved Skins

Using only crocodile skins approved for international trade, PêcheBlu (TM) provides an economic incentive to save crocodiles from extinction. PêcheBlu (TM) is also donating 5% of each pair sold to groups working to prevent primates, the closest animal relatives to humans, from becoming extinct. PêcheBlu (TM) is the first company to use eco-economics to protect one endangered species by sales of another and provide economic incentives to save both.

“Before we started using crocodile, we wanted to ensure we were not encouraging poaching or putting pressure on an animal that recently came off the endangered species list,” Mr. Cohodes explained. “We learned that crocodile farms require wild genetic contributions to maintain a healthy selection of farm-raised animals. It is our hope that we can contribute to conservation by providing an economic incentive to preserve crocodiles and their habitats in the wild, which also helps prevent extinction of many other species around them.” He added, “Since crocodiles can be man-eaters, you need a good reason not to shoot them on sight, particularly with skins in such high demand.”

In addition to its crocodile PêchePlatinum line, PêcheBlu (TM) also produces its original line of sports flip flops with Nubuck uppers starting at .99 as well as coordinating sportswear. All products are chosen to meet its motto, Made for Transit, and are available on their website at (http://www.pecheblu.com) (PêcheBlu means blue peach and/or fish in French and is pronounced pesh-blue).

PêcheBlu (TM) are the only authentic sports flip-flops. The company incorporates the latest athletic shoe design technology to produce flip flops that perform like precision sports shoes. PêcheBlu (TM) flip flops advanced, patent pending hard rubber Z-FLEX lug design provides stability that moves with the musculature of the foot. Only the “Z” touches the ground. The tough outside shell reduces abrasion and is non-slip and non-marking. Soft antibacterial footbeds with arch supports, heel wells and beautiful grooved anti-slip surfaces cushion and support the foot. Flip flops have a subtle rounded edge wall to protect toes from sliding off. Padded toe straps reduce friction for greater comfort. Elegant leather Nubuck or crocodile skin uppers coordinate with the overall sports design.

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