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New SCION Dealership Opens in St. Catharines-Niagara

St. Catharines, Ontario (PRWEB) May 26, 2011

PERFORMANCE SCION celebrates its official opening on Saturday, May 28th from 10 a.m. to 5 p.m. at 270 Lake Street. PERFORMANCE SCION is one of 83 SCION dealers in Canada bringing new vehicles and a new automotive experience to young, style-conscious Canadian drivers.    

To mark the occasion, PERFORMANCE SCION has engaged Ryan Niles, a graffiti artist from the Freelance Artists Crew, and Chad MacDonald, a Niagara-based artist, to paint their unique and colourful interpretation of the SCION brand on canvas. Three different canvases will be painted – one canvas will be a SCION vehicle. The best canvas will be selected by PERFORMANCE SCION to raise money for Aids Niagara this year. Popular local DJ – DJ SILKK – will also entertain visitors to the dealership.

Guests will be able to test drive SCION’S full line-up of 2011 models – the performance-oriented SCION tC Sport Coupe, the compact SCION xB utility vehicle, and the 5-door SCION xD. And some after-market specialists will be onsite to demonstrate how a SCION can be customized for each driver.

SCION drivers want comprehensively equipped vehicles that are high on design, performance, and efficiency, at a price that leaves money left over to customize their ride and make it an expression of their lifestyle.

SCION vehicles come with a high standard level of equipment at a competitive price – air conditioning, power windows/locks/mirrors, premium Pioneer AM/FM/CP 6- or 8-speaker audio system, MPC/iPod outlets, sport seats, and a list of safety features, just to name a few. With these fully-loaded vehicles as a starting point, purchasers have the freedom to customize their ride and make them a true extension of a personal style with more than 75 Scion Authorized Accessories, including a full line of Toyota Racing Development (TRD) performance gear.

“PERFORMANCE SCION is striving to address the needs of a new generation,” states Stephen Andrews, Brand Manager. “We invite drivers who are young and young at heart to come to our Open House on May 28th and see a new culture and approach for vehicle purchases and ownership.”

PERFORMANCE SCION is a regional division of PerformanceCars, which has been serving the motoring public of Niagara and Southern Ontario for more than 45 years. The SCION lifestyle is urban, edgy, and authentic. SCION vehicles maximize personal expression while delivering performance and style.

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