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CELEBRITY BRANDING SUCCESS: Case Study

Los Angeles, CA (PRWEB) June 16, 2006

Sabre Entertainment handles marketing, branding, imaging and licensing for the iconic rock star, Mick Fleetwood of Fleetwood Mac. The company has created line of branded wines – Mick Fleetwood Private Cellar, which is currently sold in Gelsons Markets, select restaurants nationwide and select Hyatt Hotels from New York to San Francisco. The wine is scheduled to debut in Costco throughout September and October, 2006. Mr. Fleetwood will introduce the wine at select Costco locations with planned personal appearances.

Sabre Entertainment began the branded label program 4 years ago with a single wine, the Mick Fleetwood Private Cellar 1998 Cuvee, and it has grown to twelve vintages, five of which have sold out. Currently, there are seven wines available from Mick Fleetwood Private Cellar; the 2005 Chardonnay, 2004 Cuvee, 2004 Merlot, 2004 Barbara, 2005 Limited Edition Sauvignon Blanc, 2003 Limited Edition Syrah and 2004 Limited Edition Sta. Rita Hills Pinot Noir.

For information on the Mick Fleetwood Private Cellar wine, or celebrity branding, marketing and imaging, contact Jonathan Todd at Sabre Entertainment by e-mail. The wine is available by mail order in many states through: http://www.PremiumDistributors.net.

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