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The BMW Company is considered as the King of Car Manufacturing Industry and they produce the most expensive cars in the World. It is a German Automobile Company and an acronym for Bavarian Motor Works. BMW is one of the oldest international vehicle producers and has been operational since 1916.A brief description of some famous BMW products is given which goes to bring full justice to the “KING” title for BMW.BMW AUTOMOBILES:1st SERIES:The first series of BMW saloon cars was launched in the autumn of 2004, in which they introduced new hardware, body kits, engine, chassis and other spare parts. The introduction of the BMW vehicles was on a very low point but the 3rd series of BMW vehicles slowly and gradually increased the market value of BMW vehicles.3rd SERIES:The 3rd series of BMW Automobiles BMW automobiles is known as the executive class of BMW and was first launched in the market in 1975. The 3rd series is now in its fifth generation and all the new models of the 3rd series has not only revolutionized the car world but has also increased the reputation of BMW in the field of automobiles. The fifth generation of 3rd series includes E90 Sport Sedan, Station Wagon (E91), Coupe (E92) and many more impressive and attractive cars. It offers the buyer with the luxury of Terrific Speaker (Surround System), and also the manual navigation system.These Models of BMW are the most important models due to its worldwide sale. The BMW Company modified these cars more when they added unique BMW Headlights, remote engine start system, DVD Player with 4 LCD Screens and other features.SPORTS SERIES:Sports Activity Series is the market name of the BMW sports car series which describes the series of SUV’s (Sport Utility Vehicle). BMW, in the sports family enhance the capabilities of their sports car with great on-road handling while generating pace. The sports activity car shows that for the most parts, vehicles are mostly “Action” based rather than being “Utility” based. All the sports car of BMW is categorized under the X-Series.Below is the list of currently produced vehicles in the Sports Activity SeriesSPORTS ACTIVITY VEHICLE (SAV)The X-5 series was first introduced in the Sports activity vehicle in 1999 and known as the first Sports Vehicle of BMW Family. Four year later the X-3 series was introduced. This X-3 Series was the best-seller.SPORTS ACTIVITY COUPE:BMW flourished as they launched the X-6 series known as Sports Activity Coupe. Actually, BMW X-6 series is an add-on on SAV which made the X-6 series more valuable than SAV and unparallel in performance.PRESENT WORK:Presently BMW Company is working on the Concept X1 which will be the most expensive series of the Sports Activity of BMW.