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BMW of North America Demonstrates Premium Brands’ Contribution to Economy and Industry

Woodcliff Lake, NJ (Vocus) November 12, 2009

During a one-day information session with top media, analysts and opinion leaders taking place yesterday, BMW Group demonstrated the contributions, and more importantly, the value that premium brands offer customers. Amid a changing marketplace and shifting consumer trends, BMW Group continues to invest in and launch new products, technology and manufacturing processes that help drive the company, the industry and the US economy forward.

“BMW Group is committed to shaping the future of mobility for our own customers and the industry as a whole,” said Jim O’Donnell, President BMW of North America. “The premium market fills an important and necessary role providing direction for the industry and bringing innovation and technology to market that meets customer, social and regulatory needs.”

The definition of premium is changing to incorporate more about what a company is, in addition to the type of vehicles it produces. For BMW Group, this means that the organization and its brands will ensure sustainability in all forms, including the environment, the company’s daily business model and the products and technologies brought to market.

BMW Group executives and industry experts hosted interactive discussions yesterday with thought leaders about topics that are critical for all automotive manufacturers, and spoke specifically about BMW Group’s plan to remain the leader in the premium segment. Presentation materials can be located on BMW’s website http://www.bmwusanews.com.

Available content is included for the following subjects:

What Consumers are Learning from the Recession and Consequences for Premium Products – Madelyn Hochstein (DYG Inc), Jack Pitney (BMW Group) and Jim McDowell (MINI USA)

Automaker’s role in Reducing Emissions – John DeCicco (University of Michigan), Tom Baloga and Axel Rose (BMW Group)

How Culture, Society and Lifestyle will Drive Success of Alternative Fuel Vehicles – Dahlia M. Garas (Institute for Transportation Studies, University of California at Davis) and Rich Steinberg (BMW Group)

The Future of Premium Manufacturing – Rich Morris (BMW Group) and Imtaz Haque (Clemson University)

Mining the World of Innovation to Stay at the Leading Edge of the Market – Stephan Durach (BMW Group Tech Office) and Verena Kloos (DesignworksUSA)

Traffic Management: How Connecting Drivers with Surroundings will Change the Way We Drive – Dirk Kessler, Tom Baloga and Jan Urbahn (BMW Group)

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 89 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

http://www.bmwgroupna.com

http://www.bmwusanews.com

http://www.press.bmw-motorsport.com

Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: http://www.press.bmwgroup.com/us.html. Broadcast quality video footage is available via The NewsMarket at http://www.thenewsmarket.com.

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